Brochure Design & LinkedIn Content for Paragon Inks
SERVICES OVERVIEW
Our work with Paragon Inks focuses on making its specialist expertise visible, understandable and compelling. Building on its existing logo and brand identity, Full Circle Graphics developed a confident visual approach that connects the technical performance of its inks and coatings with the creative possibilities they offer.
Across printed products and LinkedIn, we bring design and messaging together to give Paragon’s marketing a consistent direction. Each communication has a clear role, whether introducing the business, explaining a product or helping customers imagine the finished result.
Creating a stronger visual presence
Expressive ink imagery, rich colour and confident typography put Paragon’s products at the heart of its marketing, giving technical subjects immediate creative appeal.
We adapted this approach across brochures, business cards, roller banners and social graphics, creating a recognisable style that reinforces Paragon’s brand and its relationship with ALDUS™.
Connecting technical detail with customer needs
We organise specialist information around what matters to customers. Clear layouts, concise messaging and application imagery connect product capabilities with practical possibilities.
“Start with the finish in mind” and “From spec to surface” give the brochures complementary roles, helping the sales team introduce the business and guide detailed product conversations.
Giving ongoing marketing a consistent direction
Managing Paragon’s LinkedIn account, we turn product knowledge and company stories into focused, visually engaging content. Posts about gloss, texture and specialist finishes connect expertise with customer interests.
By aligning this content with the wider marketing materials, we bring clarity, creativity and continuity to Paragon’s communications, helping the team present its capabilities confidently across print and digital.
WHAT WE HAD TO WORK WITH:
- An established logo and brand identity.
- Paragon Inks and ALDUS™ branding.
- Specialist product information and technical content.
- Company, facility and packaging application imagery.
- A need for coordinated print and digital communications.
DELIVERABLES:
- Company & Technical brochure design.
- Roller banner design.
- Business card design.
- Ongoing LinkedIn account management.
- LinkedIn copywriting and branded graphics.