Graphic Design for Print
Having rebranded in 2020, The Glenturret Distillery assigned their tourism design and print management to Full Circle Graphics. The rebrand saw a complete change of direction and a brand new identity. The identity and guidelines were supplied to Full Circle in a brand guideline that had to be ‘brought to life’ through various applications.
All of the graphic design work produced complies with specifications for fonts, colours, word mark and logo, along with branding device options and packaging visuals.
One of the key challenges in this developing project was to ensure clear consistency for the client over a vast range of media and varying demographics, to connect with the audience appropriately, taking them on a journey of rediscovery.