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Brand Identity & Corporate Presentation Design for AMP Group

PROJECT OVERVIEW

AMP Group required a brand identity that related to the people behind the business and the clients who relied on it. Memorable, confident and recognisable, the identity needed to reflect their approach to solving procurement challenges while bringing the group’s businesses together.

Full Circle Graphics developed a coordinated brand identity and corporate presentation, giving AMP Group a consistent way to communicate its expertise across procurement, supply chain management and power protection.

A shared identity with room for individuality.

Flexible logo arrangements for AMP Group, AMP Procurement and AMP Power Protection with a shared visual style, business card concepts and interior branding visualisations showed how the identity could work across different applications.

‘Because nothing is impossible‘ and ‘You need it. We get it.‘ expressed AMP’s direct, resourceful approach. 

Turning technical expertise into clear communication

We extended the identity into a corporate presentation. Bold typography, photography and process diagrams made specialist information accessible and visually consistent.

Together, the identity and presentation gave AMP a recognisable foundation for its corporate communications.

Our work with the AMP Group has focused on creating a memorable, meaningful brand that reflects the business and the people behind it.

WHAT WE HAD TO WORK WITH:

  • A brief for a memorable brand with meaning for staff and clients.
  • A group spanning procurement and power protection.
  • A direct, solutions-focused approach to customer service.
  • Technical information, company values and service capabilities.

DELIVERABLES:

  • A coordinated logo family for AMP Group and its businesses.
  • Stacked and landscape logo variations.
  • Business card and interior branding visualisations.
  • Branded corporate presentation.
  • Process diagrams and consistent presentation layouts.
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“I have worked with David, Martha and the team at Full Circle Graphics for almost 20 years, and most recently in their support of the AMP Group. In that time, they have become a trusted extension of our business. Whatever the brief, they take the time to understand what we need, come back with creative and practical ideas, and deliver work of a consistently high standard, on time and without fuss.

What really sets them apart is the relationship. They are approachable, responsive and always willing to go the extra mile when deadlines are tight. Very few suppliers stay with a business for two decades, and that says everything about the quality of their work and the people behind it. I would recommend Full Circle Graphics without hesitation.”

M. Peacock
Managing Director