Design Brief
Our defining design brief gives us all clear direction, focus and inevitably saves time. It is a superb point of reference at any stage of the project. We cover areas like target markets, unique selling points, colours, where the logo has to be used, competitors and a time line. We then take that information, apply our creative thinking, research and development and then submit our initial designs to initiate the workflow.
Colour
Like it or not, we all react to colour. It is a highly significant factor in every day life. Examples of this are around us every day. Danger signs are red whereas warning signs appear in yellow and black. Colours influence our perception of what we are looking at and start the decision making process of your outwardly projected image. Consider the logo of Coca-Cola. If we’re looking for Coca-Cola, we go to the fridge and lift red. The function of the colour has evolved to become so familiar and finely tuned, we no longer read it. The colour wheel is the simplest and most effective way of choosing pallets and combinations.
Workflow
We keep it simple with a pdf workflow. Acrobat Reader is available free from www.adobe.com/uk. Initial files for discussion are sent by email or upload to your nominated address saving time and materials. It also allows us to do our bit for the environment. Hard copy proofs are available on request and necessary for a round table discussion.
Quality Control
In our workflow the Client Proof Copy (CPC) is key to our quality control. This is the document that you sign as approved. Defined as a master, it is correct in all respects, against which we check all future work we do for you. Where you have a particular colour issue, for example a requirement to match to a specific company colour or a previously printed job, just bring it to our attention at the outset. Any problems will be highlighted at this stage. If you have a swatch of the colour required please send us a hard copy. It really is that simple.